01 / The challenge.
Preserving uniqueness.
The Abbaye de Maubuisson, near Paris, is at once a major heritage site, a destination with gardens, and a contemporary art center. Communications needed a strategic vision, clearer positioning, and a way for messages aimed at different audiences to coexist: heritage, exhibitions, events, workshops and the experience of the place.
02 / Our role
Provide direction.
Make it concrete.
In 2021, VNPartners first defined the overall communications strategy, then provided outsourced marketing and communications leadership. Once an in-house position could be created, the engagement shifted to more targeted strategic and digital projects. Today, the focus is on accelerating social media, editorial work, dedicated photo and video production, Meta campaigns and using data to fine-tune initiatives. PR completes the approach to grow visibility and attendance.
KEY AREAS
Communications strategy · Fractional leadership · Positioning · Website · Social media · Meta campaigns · Photo and video · PR · Audience development · Results analysis
03 / WHAT CHANGED
A shared milestone.
An organization and communications able to evolve with the institution’s maturity, while holding one direction across heritage, contemporary creation, place, audiences and performance.
CONCEPT IMAGES — ILLUSTRATIONS, NOT PHOTOGRAPHS OF THE PROJECT