01 / THE CHALLENGE
Preserving uniqueness.
Le Negresco is one of the most iconic hotels in Nice and on the Côte d’Azur. An independent five-star hotel more than a century old, it has a singular cultural identity, a major art collection and a history deeply rooted in its setting. The goal: strengthen the coherence, structure and ambition of its marketing and communications without diluting anything that makes this house unique.
02 / OUR ROLE
Setting a direction.
Making it a reality.
VNPartners first served as the hotel’s outsourced marketing and communications leadership: structuring priorities, coordinating teams and partners, building annual action plans and bringing greater consistency to brand, digital, editorial and communications. The engagement then evolved with the organization to include major strategic and operational projects.
KEY AREAS
Brand platform · Website redesign · Editorial direction · SEO · Digital marketing · CRM and email marketing · Content production · Performance analysis
03 / WHAT CHANGED
A shared goal.
A consistent outside perspective over time, informed by an intimate knowledge of the property, its culture and its guests. Strategy, brand, content and marketing initiatives are now managed as one whole rather than as separate topics.
PHOTOGRAPHS: LE NEGRESCO / OFFICIAL WEBSITES AND VNPARTNERS ARCHIVES