01 / VNPARTNERS
Founded in Paris in 2011
Founded in Paris in 2011, VNPartners helps companies define, structure and lead their marketing and communications.
We work with independent businesses, luxury hospitality brands, cultural organizations and creative companies that need senior leadership, clearer positioning, a more structured marketing organization, or simply the right people to move an important project forward.
Our model is deliberately flexible: senior leadership, the client’s existing team whenever it makes sense, and complementary expertise brought together around each project.
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A team built around the project
VNPartners doesn’t rely on a fixed agency structure.
Depending on the engagement, we work with project managers, designers, translators, photographers, directors, developers, PR specialists, SEO, SEA and GEO experts, database specialists and other trusted partners.
Some of these collaborations go back many years; other expertise is brought in as needed.
The team can stay very lean or expand considerably. What doesn’t change: the leadership, the level of involvement and the understanding of the company’s goals.
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Working with the team you already have
We don’t believe expertise always has to come from outside.
VNPartners works with in-house marketing and communications teams, project managers, agencies and specialist partners already in place. We bring senior leadership to junior and mid-level talent, clarify roles and ways of working, support professional growth, and only add to the team when it brings real value.
The goal isn’t to replace good people, but to give them a shared direction and the conditions to work better together.
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Where strategy meets execution
VNPartners was founded by Nathalie Vendeuge, after a career rooted in photography, image-making, creative work, communications and entrepreneurship.
Before VNPartners, Nathalie worked with a renowned music-industry photographer on album shoots and media campaigns for leading artists. She then headed the music division of an entertainment-focused communications agency within the global TBWA network, before founding and running Upside Down, a graphic design studio dedicated to entertainment, for ten years.
That creative culture still shapes how VNPartners works. Strategy and execution are never entirely separate. Positioning has to work in words and in images. Creative direction has to be producible. A marketing plan has to be manageable. And a recommendation has to hold up against the reality of teams, budgets and deadlines.
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A business owner's perspective
Nathalie also knows running a company from the inside. For ten years, she led a business of eight employees, with everything that entails: clients, teams, hiring, budgets, production and growth.
For nearly twenty years, she has also been active in a network of business leaders. That peer-to-peer experience has built an understanding of business that goes well beyond communications alone.
This matters when working directly with owners and executive teams. Marketing and communications are never considered apart from the business they are meant to serve.
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Understand before deciding
Relevant marketing starts with understanding the company itself: its history, culture, ambitions, audiences, teams, its relationship to place, and what makes it truly singular.
Then come how to express the brand, the experience to build, the audiences to prioritize, the actions to take and the expertise to bring together. So that everyone finds their way: the brand, the team, and the people who bring it to life.
07 / VNPARTNERS
Based in Paris. International by nature.
VNPartners is based in Paris and works with companies whose markets, clients and ambitions often reach well beyond France [and the United States].