01 / THE CHALLENGE
Preserving uniqueness.
The town needed a new visual identity. But the real stake went beyond designing a logo: it meant creating a process that let elected officials, municipal staff and residents genuinely take part, while guaranteeing a clear and coherent creative decision.
02 / OUR ROLE
Setting a direction.
Bringing it to life.
VNPartners defined the methodology, structured the public consultation and framed the creative work strategically: brief, stakeholder participation, decision preparation and coordination between strategy and design.
KEY AREAS
Strategic methodology · Public consultation · Brief · Stakeholder coordination · Creative direction · Decision process
03 / WHAT CHANGED
A shared goal.
The new identity became much more than a design exercise: a structured collective project that built understanding and buy-in around the final result.
Mood Images — Illustrations, Not Photographs of the Project