01 / THE CHALLENGE
History.
And ambition.
The company wanted to evolve its positioning and cast new light on a business established for nearly forty years. Formerly ILS Inter Linge Service, it wanted a more innovative, contemporary image while keeping the strength of its family history, its highly specialized expertise, its standard of excellence and its deep knowledge of the hotel industry.
02 / OUR ROLE
Provide direction.
Make it concrete.
VNPartners worked on positioning, market and competitive analysis, the company’s strengths, history and ambitions, then on creating its new name, Edelgia. The engagement extended to the brand’s full expression: communications strategy, language, key messages, art direction, photography, video, new website, LinkedIn, newsletters, brochures, vehicle branding and events, including the brand launch and Le Rendez-vous des Hôteliers. VNPartners continues to lead the editorial work on LinkedIn and website updates.
KEY AREAS
Positioning · Naming · Brand platform · Editorial direction · Art direction · Photo and video · Website · LinkedIn · Newsletters · Events · Communications materials
03 / WHAT CHANGED
A Shared Goal.
ILS became Edelgia: clearer positioning and a contemporary expression of qualities already deeply rooted in the company, its expertise, family culture, excellence and technological ambition.
PHOTOGRAPHS: EDELGIA / OFFICIAL WEBSITES AND VNPARTNERS ARCHIVES